Tools and platforms I use to scale B2B sales.

From AI-powered prospecting to CRM and marketplace management — here's the full stack I rely on to run pipeline, manage accounts, and drive revenue.

AI & Automation

  • Claude AI

    My go-to for building AI-powered prospecting systems — I use it to automate region-based lead research and personalise outbound messaging at scale without adding headcount.

  • ChatGPT

    Used for drafting email campaign copy, brainstorming subject lines, and generating buyer personas for new territories.

  • Google Gemini

    Supplementary AI tool for research-heavy tasks and market intelligence gathering across EU and UKI regions.

  • Email Sequence Automation

    Custom-built automation flows for multi-step outbound sequences — combining AI-personalised copy with reply tracking to improve conversion rates.

CRM & Sales

  • HubSpot

    Primary CRM for managing the full sales pipeline — from prospecting and deal tracking to forecasting and performance reporting.

  • Mixmax

    Email sequencing and tracking tool that powers outbound cadences, open/click tracking, and meeting scheduling directly from Gmail.

  • Omnisend

    Email marketing platform used for B2B and DTC campaigns on behalf of brands I consult — great for segmented sequences and automation.

  • Mailchimp

    Used for newsletter-style brand campaigns and drip sequences, particularly for DTC channel work.

  • ShareASale

    Managed affiliate programme operations, scaling to 1,000+ active partners and generating ~10% of monthly B2C revenue.

Operations & Productivity

  • Asana

    Project and campaign management — keeps multi-brand email projects and team workflows on track across parallel workstreams.

  • ClickUp

    Used for cross-functional ops management, task assignment, and deadline tracking when running larger account teams.

  • Airtable

    Flexible database for managing prospect lists, campaign trackers, and account data that doesn't fit neatly into a CRM.

  • Google Suite

    Core productivity stack — Sheets for data analysis and reporting, Slides for proposals, Docs for campaign briefs.

  • Microsoft 365

    Used in enterprise-facing account work where clients operate on Microsoft infrastructure.

Marketplaces

  • Faire

    Primary wholesale marketplace for managing brand storefronts, running email campaigns, and building buyer relationships across UK, US, and EU retailers.

  • Airgoods

    Secondary B2B wholesale platform — used alongside Faire for brands targeting specialty retail and gift shop buyers.

  • Google Ads (Certified)

    Google Ads certified — used for demand generation campaigns that support wholesale pipeline and DTC brand growth.

  • Slack

    Day-to-day async communication across brand partnerships, consultant collaborations, and remote team coordination.