Selected work across B2B campaigns, territory scaling, and AI automation.

From crafting email campaigns for CPG brands on Faire to building AI-powered outbound systems and scaling a $1M+ territory — here's a snapshot of the work I'm most proud of.

  • Wild Bill's Craft Beverage

    Full seasonal email campaign strategy across fall & holiday — subject lines, preview text, and segmented content for B2B wholesale buyers on Faire & Airgoods. 6 campaigns covering first pour of fall, classic comfort flavors, holiday party positioning, and brand storytelling.

    B2B Email · Faire & Airgoods · 2024

  • WHIMS Better Treats

    Email campaign strategy for WHIMS, a better-for-you confections brand — Halloween heroes, fall flavor launches, autumn gifting, ingredient education, and a 20% off last-chance urgency sequence targeting independent retailers. 3–7% conversion uplift.

    CPG Brand Strategy · Faire · 2024

  • WTHN — TCM Wellness Campaigns

    B2B email campaigns for WTHN's wholesale channel on Faire — spotlighting grab-and-go wellness SKUs under $25, restocking hero products, and launching the Acupressure Neck Wedge. Balanced TCM education with clear wholesale margin messaging.

    Wellness · TCM Brand · Faire · 2024

  • AI-Powered Outbound System

    Built a custom AI prospecting system using Claude AI to automate region-based lead research, personalise outbound messaging at scale, and track reply signals — improving conversion rate from 10.5% to 12.5% without adding headcount.

    AI + Automation · Internal Tool · 2023–24

  • Viviva Colors $1M Territory

    Owned and scaled a $1M+ territory across UK, US, and EU. Built 1,200+ retail accounts, closed enterprise deals up to $11K, and sustained a 35–40% repeat purchase rate. 144% quota attainment with deal sizes from $450 SMB to $11,000 enterprise.

    Territory Scaling · UK / US / EU · 2022–Present

  • Hebel & Co — Organic Halva

    Full email campaign strategy for a small-batch LA halva brand across B2B and DTC. 6+ campaigns covering featured flavor launches (Pistachio Nigella, Double Chocolate, Vanilla), seasonal gifting, a Dubai Chocolate Halva teaser, and joint brand messaging.

    Artisan Food · B2B + DTC · Faire & Airgoods · 2024

  • Rosh Hashanah — Seasonal Sale Series

    3-email urgency sequence (launch → reminder → last chance) running in parallel across B2B (10% off) and DTC (20% off + free shipping) with distinct messaging per audience. 6 emails total, escalating urgency built into subject lines at each stage.

    Holiday Campaign · B2B + DTC · 2024

  • Publix Florida Launch & Partners Coffee

    DTC launch campaign for Hebel & Co's Florida Publix entry — BOGO promotion, deli placement, location-finder CTAs. Paired with a Partners Coffee (Brooklyn) brand collab positioning halva + craft coffee as a seasonal gifting and café menu opportunity.

    Retail Launch + Brand Collab · DTC & B2B · 2024